Track records attract social capital Diane Diane has a proven track record, so she feels even if she had a lousy idea, she could get investor support. http://blip.tv/play/h7YEgszgdAA.html Watch This. Learn More. Diane has a proven track record, so she feels even if she had a lousy idea, she could get investor support. Serial entrepreneurs possess a distinct advantage by having existing and well developed social networks from which to draw. To start a venture with an established network and not have to work as hard to build social capital at each stage of a venture is immensely valuable. Moreover, prior startup success (and even sometimes failure) generates significant social capital in and of itself. Having a track record, especially a successful track record, can nearly guarantee a degree of success in the early stages of a new venture. People are far more likely to extend resources and support. Alongside having practiced entrepreneurship, this is a primary reason why the process becomes easier and more fluid with time. For instance, Diane runs one of the fastest growing companies in Massachusetts, a company that offers an innovative web-based marketing research platform for engaging customer communities. In the beginning, fundraising and garnering support was tricky as the company experienced slow or nonexistent growth for many years. However, today Diane is heralded as one of the state’s top entrepreneurs and, as a result, has a large stock of social capital. “I can have a lousy idea and most of those twelve VCs would give me money this time. I’ve been there and done that. Now they may not love the idea, but ultimately I think could get funding for a bad idea now.” She has social capital to burn.