A tool for convincing and alignment Scott Scott on successfully bringing others towards your vision. http://blip.tv/play/h7YEgvvnEwA.html Watch This. Learn More. Scott on successfully bringing others towards your vision. One of the most fundamental jobs for entrepreneurs inside is convincing others to believe in something unfamiliar, untried, intangible—something that does not exist yet, but is likely challenging the status quo. Facts and figures while critical to making one’s case, do little to manifest a possible future or “sense of inevitability” that can motivate and enlist others. Stories are an important tool for this type of promotion—creating alignment between ideas and individual and organizational values—and for overcoming resistance to act. For EI, the story is a proxy for data. Without the compelling and well-articulated story, there is little perceived value in the idea at early junctures. Chris, who runs innovation and product development at his software firm, views his role as Chief Storyteller. He uses storytelling to help shape new markets for the organization and regularly “[comes] alongside [his] team” to help them keep stories in mind to guide what they're building. As Scott, a VP at a major health insurance company, tries to create new prevention and wellness programs that promote healthy behaviors for his organization’s member base he feels he needs to spend up to 50% of his time “selling” the concept of wellness both internally and externally to partners and customers. And, Jessica, a special projects director within a philanthropic foundation, feels she needs to be ready with her story at all times in order to effectively communicate if asked about something related to her project.